document.getElementById('movie').innerHTML = '\
  <object type="application/x-shockwave-flash" data="/style/swf/FlowPlayer.swf" style="height: 256px; width: 320px">\
    <param name="allowScriptAccess" value="always" />\
    <param name="movie" value="/style/swf/FlowPlayer.swf" />\
    <param name="quality" value="high" />\
    <param name="scaleMode" value="showAll" />\
    <param name="allowNetworking" value="all" />\
    <param name="allowFullScreen" value="true" />\
    <param name="flashvars"  value="config={\
                                      autoPlay: false,\
                                      showPlayListButtons: true,\
                                      useNativeFullScreen: true,\
                                      loop: false,\
                                      initialScale: \'scale\',\
                                      playList: [\
                                          { url: \'/movies/cottages-assisted-living\' },\
                                      ],\
                                      showMenu: false,\
                                      autoPlay: true,\
                                      showOnLoadBegin: true,\
                                    }" />\
  </object>\
';